© SkiJumpingUSA.com  2001-2014

R E C E N T   H E A D L I N E S  See NEWS page for detailed coverage!   WSJUSA Welcomes Four New Members to Board of Directors     press release Canada’s Alexandra Pretorius Retires; Had 4 Grand Prix Podiums, 2 wins    press release Hendrickson, Fairall, Fletcher Capture National Titles in Lake Placid Oct 12   see NEWS pg E Y E C A T C H E R S !     Scenes from ski jumping & Nordic combined    T A L K I N ‘  A B O U T    Features, editorials, trending topics, etc. Crowdfunding ... another way to support our ski jumpers and NC athletes  We’ll soon introduce a listing of athletes who have added crowdfunding to their kit of tools to raise funds from multiple small donors.  Watch for this soon ... Recruiting and Retention ... bringing in new faces, keeping jumpers jumping!  Ski jumping and Nordic combined are hugely popular in other snow-sports countries, but almost invisible in North America.  There are a lot of factors at play, but the challenge is two- fold.  We need to introduce the sport to a larger audience, and not just athletes, but families, fans, and friends.  And we need to create incentives for those who have learned and enjoyed the sport to stay involved, continuing to ski as they move into the Masters classes, which are defined by age groups.   Masters Facebook page ... CLICK HERE ... and JOIN this group! There’s been endless talk about why our numbers are small, both in terms of competitors and fans, and what might be done about it.  There are some concerted efforts underway to address both ends of this problem, and we’ll be asking various folks to weigh in on what they are already doing, what longer-term plans and ideas are being considered and implemented. If anyone has all the answers, we haven’t met ‘em yet.  But a lot of us think we have at least some of the answers.  HOWEVER ... we think it’s just as important to make sure we’re asking the right questiosn.  We hope we can help move these conversations along by getting as much discussion and information as possible out into the open. We’ll also be posting various resource materials, some of which we’ve developed and published in the past, and some new things that are currently being developed by others. Stay tuned ... this will be a permanent “work in progress.”  We hope it’ll add value and promote a lot of cross-communication among those who want to see our sport grow. OH, NO ... THE WEBMASTER IS GETTING UP ON HIS SOAPBOX AGAIN ... The demographics of most sports are shaped like a pyramid.  A big base of learners, occasional participants, coaches, volunteers, parents, families, and just plain fans.  On higher levels are serious participants of different skill levels, leading up to semi-pro and professional levels in some sports, or elite level organized leagues, college athletics, etc.  At the top of a wide and solid pyramid are the best of the best.  The numbers, and visibility, lead to media coverage AND sponsor interest, which are inextricably linked to EYEBALLS ... people paying attention to articles and advertising! THE DEMOGRAPHICS OF SKI JUMPING AND NORDIC COMBINED LOOK LIKE A TELEPHONE POLE! Snow sports are biggest in New England, the upper midwest, and in the mountains of the west (Rockies, Wasatch, Cascades, Sierras).  Although historically there were jumping clubs and facilities throughout all these regions, it’s now mostly confined to a small number of clubs in the northeast, upper midwest, and two large resort areas in the west ... Steamboat Springs and Park City.  Many ski jumps in other parts of “snow country” were torn down after the sport declined in numbers of participants and number of active clubs here in the USA. We MUST find a way to focus on making our sport more visible IN PLACES WHERE PEOPLE ARE ALREADY PARTICIPATING IN, AND INTERESTED IN, OTHER FORMS OF SNOW SPORT!!!  That would certainly involve growing our existing clubs, and perhaps bringing at least entry-level ski jumping into places where OTHER forms of ski sport are happening. How about building some “snow bumps” in downhill areas which already have things like terrain gardens, with programs and facilities for non-traditional downhill pursuits (snowboarding, freestyle, etc.)?  And many of them also offer cross-country ... which is the other half of our sister sport, Nordic combined!  It would take some selling, but think about this ... it could potentially lead to some summer programs on small jumps with plastic surfaces, and bring in summer business!  Picture summer leagues for all ages on small hills. MAYBE CREATING A PYRAMID IS A STRETCH, BUT LET’S MAKE IT LOOK LIKE A CHRISTMAS TREE! This past summer, some folks put together the most accurate census they could compile of the number of active ski jumpers in the USA, and it indicated around 600.  That would include everybody who straps ‘em on, not just serious competitors.  Our serious competitors are at the top of the pole today, and they’ll be at the top of the Christmas tree in the future. THE CHALLENGE IS EXPANDING THE BASE!  That means bringing in more people at the entry level ... new kids to try it out, even adults!  Families and friends coming to watch, and maybe to volunteer.  Make if fun and welcoming, and make it something that they’ll tell others about.  And for those who have “climbed the pole” to some level, then dropped out, find a way to bring ‘em back.  And to keep people from dropping out in the future.  Make it exciting and enjoyable for them to keep flying through the air just for fun!  BY THE WAY ... the Masters  Class National Championships are being held in Chicago in January ... watch for more info! Imagine if we could grow our base by a mere 10% per year for ten years ... that’s adding one new person OR keeping one from walking away for each ten already involved.  If your club has 20 competitors, bringing in ONE new person and keeping ONE from dropping out is 10% ... that doesn’t seem terribly difficult, does it? If we could do this for five years, we’d grow from 600 to 660, then 726, 799, 879, and 967.  Grow from 600 to almost a thousand in five years with 10 percent annual gain including both recruitment and retention. What would happen at 20%?  Here are the figures ... 600, 720, 864, 1037, 1244, 1492. If we keep playing to the same crowd, same families, same circles of friends, bringing in no more than we lose through dropouts, we’ll remain a telephone pole.  With growth comes excitement, and enthusiasm, and NEW PEOPLE BRINGING IN OTHER NEW PEOPLE, and TALKING IT UP TO MORE NEW PEOPLE!  That means retention in another way; we’d getmore coaches, volunteers, etc.  They’re ALL part of the base we need to expand!  Think CHRISTMAS TREE! GROW OR WITHER; THOSE ARE OUR TWO OPTIONS.  FUTURE, OR NO FUTURE.  GOTTA DECIDE.
US Team Athletes   Get to know ‘em!     Ski Jumping   Nick Alexander   Trevor Edlund   Nick Fairall   Christian Friberg   Sarah Hendrickson   Jessica Jerome   Anders Johnson   Lindsey Van     Nordic Combined   Bill Demong   Brett Denney   Bryan Fletcher   Taylor Fletcher   Adam Loomis   Mike Ward     We’ll add more as   we receive them.   Please visit their   team sites also,   via links above.
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R E C E N T   H E A D L I N E S  See NEWS page for detailed coverage!   WSJUSA Welcomes Four New Members to Board of Directors     press release Canada’s Alexandra Pretorius Retires; Had 4 Grand Prix Podiums, 2 wins    press release Hendrickson, Fairall, Fletcher Capture National Titles in Lake Placid Oct 12   see NEWS pg E Y E C A T C H E R S !     Scenes from ski jumping & Nordic combined    T A L K I N ‘  A B O U T    Features, editorials, trending topics, etc. Crowdfunding ... another way to support our ski jumpers and NC athletes  We’ll soon introduce a listing of athletes who have added crowdfunding to their kit of tools to raise funds from multiple small donors.  Watch for this soon ... Recruiting and Retention ... bringing in new faces, keeping jumpers jumping!  Ski jumping and Nordic combined are hugely popular in other snow-sports countries, but almost invisible in North America.  There are a lot of factors at play, but the challenge is two-fold.  We need to introduce the sport to a larger audience, and not just athletes, but families, fans, and friends.  And we need to create incentives for those who have learned and enjoyed the sport to stay involved, continuing to ski as they move into the Masters classes, which are defined by age groups.   Masters Facebook page ... CLICK HERE ... and JOIN this group! There’s been endless talk about why our numbers are small, both in terms of competitors and fans, and what might be done about it.  There are some concerted efforts underway to address both ends of this problem, and we’ll be asking various folks to weigh in on what they are already doing, what longer-term plans and ideas are being considered and implemented. If anyone has all the answers, we haven’t met ‘em yet.  But a lot of us think we have at least some of the answers.  HOWEVER ... we think it’s just as important to make sure we’re asking the right questiosn.  We hope we can help move these conversations along by getting as much discussion and information as possible out into the open. We’ll also be posting various resource materials, some of which we’ve developed and published in the past, and some new things that are currently being developed by others. Stay tuned ... this will be a permanent “work in progress.”  We hope it’ll add value and promote a lot of cross-communication among those who want to see our sport grow. OH, NO ... THE WEBMASTER IS GETTING UP ON HIS SOAPBOX AGAIN ... The demographics of most sports are shaped like a pyramid.  A big base of learners, occasional participants, coaches, volunteers, parents, families, and just plain fans.  On higher levels are serious participants of different skill levels, leading up to semi-pro and professional levels in some sports, or elite level organized leagues, college athletics, etc.  At the top of a wide and solid pyramid are the best of the best.  The numbers, and visibility, lead to media coverage AND sponsor interest, which are inextricably linked to EYEBALLS ... people paying attention to articles and advertising! THE DEMOGRAPHICS OF SKI JUMPING AND NORDIC COMBINED LOOK LIKE A TELEPHONE POLE! Snow sports are biggest in New England, the upper midwest, and in the mountains of the west (Rockies, Wasatch, Cascades, Sierras).  Although historically there were jumping clubs and facilities throughout all these regions, it’s now mostly confined to a small number of clubs in the northeast, upper midwest, and two large resort areas in the west ... Steamboat Springs and Park City.  Many ski jumps in other parts of “snow country” were torn down after the sport declined in numbers of participants and number of active clubs here in the USA. We MUST find a way to focus on making our sport more visible IN PLACES WHERE PEOPLE ARE ALREADY PARTICIPATING IN, AND INTERESTED IN, OTHER FORMS OF SNOW SPORT!!!  That would certainly involve growing our existing clubs, and perhaps bringing at least entry-level ski jumping into places where OTHER forms of ski sport are happening. How about building some “snow bumps” in downhill areas which already have things like terrain gardens, with programs and facilities for non-traditional downhill pursuits (snowboarding, freestyle, etc.)?  And many of them also offer cross-country ... which is the other half of our sister sport, Nordic combined!  It would take some selling, but think about this ... it could potentially lead to some summer programs on small jumps with plastic surfaces, and bring in summer business!  Picture summer leagues for all ages on small hills. MAYBE CREATING A PYRAMID IS A STRETCH, BUT LET’S MAKE IT LOOK LIKE A CHRISTMAS TREE! This past summer, some folks put together the most accurate census they could compile of the number of active ski jumpers in the USA, and it indicated around 600.  That would include everybody who straps ‘em on, not just serious competitors.  Our serious competitors are at the top of the pole today, and they’ll be at the top of the Christmas tree in the future. THE CHALLENGE IS EXPANDING THE BASE!  That means bringing in more people at the entry level ... new kids to try it out, even adults!  Families and friends coming to watch, and maybe to volunteer.  Make if fun and welcoming, and make it something that they’ll tell others about.  And for those who have “climbed the pole” to some level, then dropped out, find a way to bring ‘em back.  And to keep people from dropping out in the future.  Make it exciting and enjoyable for them to keep flying through the air just for fun!  BY THE WAY ... the Masters  Class National Championships are being held in Chicago in January ... watch for more info! Imagine if we could grow our base by a mere 10% per year for ten years ... that’s adding one new person OR keeping one from walking away for each ten already involved.  If your club has 20 competitors, bringing in ONE new person and keeping ONE from dropping out is 10% ... that doesn’t seem terribly difficult, does it? If we could do this for five years, we’d grow from 600 to 660, then 726, 799, 879, and 967.  Grow from 600 to almost a thousand in five years with 10 percent annual gain including both recruitment and retention.
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